Marketing Mondays: Stayin’ Alive

.With the “For Lease” and “For Rent” signs popping up in Chelsea and SoHo, the smug schadenfreuders are told-you-so-ing even as the ground gives way beneath their feet. Of galleries that have not closed, many are letting staff go—reportedly, even Pace and Gagosian. Red dots are everywhere less in evidence.But the will to survive is strong. Whether the soundtrack is the BeeGees—oh, oh, oh, oh,