Marketing Mondays: Open Mouth, Insert Foot, Lose Out

. .Some years ago, a friend called to say she was coming into town and could we meet that evening. I had a ticket for a performance at the Joyce Theater in Chelsea--a dance company was performing to the music of Philip Glass--which I was not about to give up, so I offered to see if I could get her a ticket. She agreed, and I secured a primo spot for her in the center of the orchestra. .I enjoyed