Marketing Mondays: "The Sofa"

.At the end of every semester in the professional practices course I teach, one student will inevitably ask some version of this question: “What if you don’t want your work to go over the sofa?” This is a huge issue not just for newly emerging artists, but for artists at any stage in their careers. We want to sell. We don’t want to sell out. So beyond that specific piece of furniture, "the sofa"