Sunday, February 27, 2011

Marketing Mondays: "What Do You Do?"

2.
The "Elevator Pitch"
The short verbal statement about yourself and your work is a useful little tool. Often referred to as "The Elevator Pitch"--so called because you deliver it in the time it takes to travel a few floors--it allows you to provide a brief but informative description or to respond succinctly to that ubiquitous question, "What do you do?"

Go ahead, ask me. I can tell you in

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