Marketing Mondays: Rethinking the Artist’s Statement

Here’s what I hate about artists’ statements: On an 11 x 8½  sheet of paper, the artist writes “Artist Statement” at the top and sticks a couple of short paragraphs of often impenetrable prose toward the top of the page. When you're confronted with it as a reader, what do you typically do?  Read the first few lines, skim to the bottom, and then put it down, right? Snore.

This is how statements