Marketing Mondays: Caveat Scriptor

 . As I read  artist  statements,  reviews,  narrative bios,   press releases and even  features,  I’m often struck by the lack of distinction between and among them. This is not just  unskilled writing on the part of  artists but of  galleries, too  (and, sometimes, of lazy or unsophisticated journalists as well). Let’s take a stroll through the ways we write  about our work  and  how that