Monday, March 14, 2011

Marketing Mondays: “Should I Do an Artists’ Fair?”

.A vignette from William Pittman Andrews' room at the Pool Art Fair during Armory Week in New York City last week

A couple of years ago I got an email from a young out-of-town artist: “I’m wondering if it would be worth my while to do the artists’ fair in New York City during Armory week. If I sell two paintings, I’d recoup my investment. What do you think?”
Basing my response on the

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