Marketing Mondays: How is Your Pie Sliced?

.I purchased a specially vented air conditioner for my studio last year from Grainger, the machine and equipment company. I’m now on their mailing list. The way they address the envelope makes me laugh every time I get one: “Joanne Mattera, Facility Maintenance Manager.”Yes, that’s me. Joanne the Janitor. I’m also the CEO, the head of PR, the administrative assistant, the secretary, the director