Marketing Mondays: Let’s Talk Prices

.At Art Basel Miami a few years ago, I walked into a booth that had placed two framed Helen Frankenthaler watercolors side by side. I don’t remember them exactly, but they were similar abstractions--lyrical and quite beautiful. Both were no more than 22 x 30 inches, and framed similarly with ornate frames. One was priced $250,000; the other, $450,000. .I asked about