Marketing Mondays: The Gallery Program

Could you shed some light on
the gallery program?

In a recent post, What’s on Your Mind?, I asked readers to tell me what they’d most like to read about in this column.  One reader asked the two questions that shaped this post: Could you shed some light on the gallery program? And How do dealers define their program?.

Let’s Start with Some Wattage
A program is the gallery’s esthetic as